branded content Archives - Factory Media

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Case Study

Joby - #JobyPhoto Social Competition

Hosting a photo competition across 6 of our most vibrant, youthful and exciting Factory Media-owned titles to generate massive visibility and engagement for Joby.

Joby - #JobyPhoto Social Competition
Case Study

Keen A/W - #TrailFit

Get inspired to swap the gym for the great outdoors - in the middle of London, together with Keen & Factory Media!

Keen A/W - #TrailFit
Case Study

Jeep Renegade - Ultimate Renegades

Factory partnered with Jeep to celebrate their 75th anniversary, and to shine a spotlight on some of the ‘ultimate renegades’ from the world of action...

Jeep Renegade - Ultimate Renegades
Case Study

Keen - #TrailFit

Engage, educate and inspire active women about the benefits of getting back to nature with the Keen Terradora range and the Trailfit movement.

Keen - #TrailFit
Press Release

Jeep & Factory Media to launch 2016 Ultimate Renegades campaign

Jeep launch 2016 Ultimate Renegades campaign to celebrate renegades around the world

Jeep & Factory Media to launch 2016 Ultimate Renegades campaign
Insight

The power of live

For as long as I can remember, I’ve preferred to watch things live. A few weeks ago, Channel 5 aired 90s comedy Wayne’s World. The...

The power of live
Insight

Utilising emotion for an effective online video strategy

Why content campaigns are more effective when they make an emotional connection with the viewer.

Utilising emotion for an effective online video strategy
Insight

Water Your Grassroots to Grow in 2016

Emma Geary, Digital Account Director at Factory Media, explains how to harness UGC for brand credibility.

Water Your Grassroots to Grow in 2016
Case Study

Casio G-Shock - 'The Indestructibles'

The Indestructibles model was unique, using Factory’s strengths in a wealth of key areas and producing content for all digital and TV platforms.

Casio G-Shock - 'The Indestructibles'
Case Study

EE – Action Cam

Factory Media delivered a series of ‘wowEE’ moments across a number of different action sports for the launch of EE's new action cam.

EE – Action Cam
Case Study

Ford S-MAX

This brand partnership launched the all new Ford S-MAX to Ford’s ‘Henri’ target demographic, by tapping into their active lifestyles.

Ford S-MAX
Case Study

Nikon - I Am Different

10 leading action sports photographers detail the inspiration that drove them.

Nikon - I Am Different
Insight

What a year that was!

2015 was quite a year at Factory Media. At times as turbulent, breakneck and enthralling as the sports we cover, Factory traversed its way through...

What a year that was!
Insight

Branded content is nothing new in action sports

2015 has seen a scramble to use, overuse and wring to the point of exhaustion, branded content, the latest addition to the media lexicon. While it may be novel...

Branded content is nothing new in action sports
Campaigns

Factory Media produce mini documentaries for Oakley’s One Obsession

As part of Oakley’s 2015 Global campaign, One Obsession, we partnered with the brand to conceive and deliver content relevant and accessible to a UK...

Factory Media produce mini documentaries for Oakley’s One Obsession
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