Press Release: Launch of the Outdoor 100 - Factory Media

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Press Release

Press Release: Launch of the Outdoor 100

Factory Media is proud to announce the launch of the Outdoor 100 Summer 2017 edition - a comprehensive guide to the best outdoor and adventure products available this season.

Hand-picked by Outdoors Magic and Mpora’s team of gear experts, the 100 products selected are showcased with jaw-dropping photography and select video (shot on location in the French Pyrenees), as well as in-depth product reviews. The product bible is hosted on micro-sites on Outdoors Magic and Mpora.

This second edition of the bi-annual Outdoor 100 establishes this guide as the authoritative source of gear advice for outdoor enthusiasts each season.

Tristan Kennedy, Editor-in-Chief of Mpora, said: “There’s some really incredible kit out there this season – from the prototype portable wind-turbine we tested, to the crazy waterproof jacket which weighs less than an iPhone.

We’re not just after the eye-catching stuff though, it’s about picking the gear that really works. The selection is based off what we’ve learned from our extensive regular group tests on Outdoors Magic, so we know this kit will stand up to whatever the outdoors can throw at it. Jackets, boots, backpacks, hardware, clothing, tech and accessories – this really is the best of the best.”


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