Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited - Factory Media

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Press Release

Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited

17 June 2016: Immediate Media Co, the special interest content and platform company today completed the sale of OutdoorsMagic to Factory Media.

Factory has over 32 years of heritage and experience in outdoor sports and activities. As a media owner and production company, they conceive, create and deliver authentic and engaging content and campaigns, distributed through 23 owned and operated websites, social audiences and broadcast platforms. With the ability to produce and deliver award-winning digital and broadcast content, as well as host events for some of the world’s leading brands, they reach an audience of up to 380 million every month.

Julie Harris, Immediate Group Managing Director, says: “OutdoorsMagic is a great brand with a very talented team.

But as we have entered new markets and taken on new challenges we have not been able to make it a priority and develop it as we would have liked.

Factory and OutdoorsMagic are clearly an excellent strategic fit, and Factory can give the brand the focus and investment it needs to meet its potential.

I want to thank the team for all their hard work and success at Immediate and I look forward to watching them flourish at Factory.”

Darryl Newton, Factory Media Managing Director says: “OutdoorsMagic is a brilliant fit alongside other Factory brands such as MPORA. Outdoor and adventure is one of our most buoyant and important categories and this acquisition enables us to lead this sector in the UK.

Our plan is to invest in the brand and make it the home of quality outdoor gear advice for the hundreds of millions of people we reach each month.”

For more information on Immediate please contact: Chris Taylor, Director of Corporate Marketing & Communications on 020 7150 5652/07980 221942 or email

For more information on Factory please contact: Paula Viidu, PR & Communications manager on 0207 332 9700 or email

About Immediate Media Co:

Immediate Media Co is the special interest content and platform company. We create compelling world-class content that inspires the passions of our highly engaged communities. And we deliver it wherever our consumers want it – in print, on mobile, on the free web, in events and on TV. Immediate is one of the UK’s biggest consumer media businesses, employing over 1,300 people, in London, Bristol, Redditch and Camberley.

We reach over 18 million consumers every month through 75+ consumer brands. We sell over 74 million magazines each year and engage 38 million unique users every month. With over 1.1 million active subscribers, our audiences are affluent and loyal to their favourite brands. And with more than 80 licensed editions globally, the universal appeal of our content and brands make us one of the largest licensors of magazine media brands in Europe. We were named Media Company of the Year at the prestigious British Media Awards 2015.

Our wholly owned brands include Radio Times, olive, Homes & Antiques, hitched, Cycling Plus, Jewellery Maker, Bike Radar, MadeForMums, You&YourWedding and Mollie Makes. We publish BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. We also publish Lonely Planet Traveller magazine for LPG Inc. Immediate is a founding member of Magnetic, the new marketing agency for magazine media in the UK.

Follow us on Twitter @Immediate_Media

About Factory Media:

Factory is the market leading media owner and production company for outdoor, action sports and adventure audiences, with over 32 years of heritage and experience in delivering award winning content. The Company owns and operates 23 websites, delivers award winning digital and broadcast branded content, reaches social audiences of over 369 Million fans globally, hosts and delivers events for world class brands, and sells rights to international broadcasters representing its own and other production businesses.

With offices in London and Munich, brands include MPORA, RoadCyclingUK, WhiteLines, Sidewalk and RideUK BMX. Clients include Nike, O2, Jeep, Nikon, Vans, HTC and Casio.

Follow us on Twitter @factory_media


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