The TUI Group pairs up with Factory Media
The TUI Group have launched a collaboration with Mpora and the Factory network. This is the travel enterprise's first foray into the action, outdoor and adventure sports sphere, and a strident departure from the mainstream national press placements that are traditionally used to draw the family spend.
Emma Geary, Account Director says: We're delighted to offer a fresh and wholly unique addition to their media plan, and are excited to open the scope of their Robinson active holiday proposition to our on-the-go, energised audience of outdoors aficionados.
The content produced is four editorial articles published on the multi-sport digital content publishing channel Mpora.com and shared by various Factory Media channels across social media.