Press Release - Whitelines100 2017-2018
Factory Media is proud to announce the launch of the new Snow 100 - a comprehensive guide to the best snow products available this season.
After testing and reviewing over 500 new snowboarding products, the gear expert team at Whitelines narrowed it down to the cream of the crop. If you’re looking for fresh kit – be it snowboard, jacket, luggage or backcountry gear – this is where you’ll find the best of the best. Dig your head into as much gear as you can handle on the specially designed Whitelines microsite here. The Whitelines team spent hours and hours getting familiar with the gear, putting it through countless tests and writing up lengthy detailed reviews. Beginner or advanced - this gear guide has something for everyone!
Whitelines Editor in Chief Ed Blomfield puts it best: "The Whitelines 100 is the culmination of a year's work. Along with a team of experienced riders, we test products throughout the winter (a tough job, as they say, but someone's got to do it!). Snowboarders have more choice than ever before, so it's really important that we can cut through the marketing hype and provide them with a clear shortlist of kit we back."
"By the spring we're ready to make our final selection, albeit with a few arguments along the way! We are genuinely passionate about gear, so the reviews themselves need to be thorough, with high quality photography that does the product justice and a site design that's clear to navigate. Finally, those items that we take on location to film receive careful thought – our aim is always to tell the story of the product in a credible way, with both the action and visual style of the edit tailored to each brand. The whole project is a big task, but it's one we live for."