Press Release - Launch of #KarcherConditions campaign
Bad weather should never get in the way of a good adventure!
The Kärcher OC3 portable cleaner lets you wash your kit wherever you use it, so you can head out regardless of how wet and muddy it gets.
To raise awareness of the product and its capability Factory Media's creative team came up with a video series showcasing the many different outdoor activities the Kärcher OC3 can be used for.
Whatever sport you’re into, the Kärcher OC3 will help you keep your kit clean and in good working order. Portable enough to fit easily into the back of your car and powerful enough to deal with ingrained dirt and grime, it’s the perfect addition to your adventure kitbag. We took it surfing in Caswell Bay, road cycling in the Afan Valley, mountain biking in the Forest of Dean and on a hiking mission to Blaencwm and were continually impressed by its performance.
To further fuel consumer engagement Factory Media launched a competition on the social media platform Instagram. The audience was asked to upload images from their own adventures and add the hastag #KarcherConditions for a chance to win an incredible experience in one of four different adventure destinations.
The video, photo and editorial content was distributed across Factory Media titles Mpora, Outdoors Magic, Surf Europe, RCUK and Dirt emphasising the importance of cleaning your kit (and your pup) after a day out in whatever nasty conditions the weather might throw at you.