Mpora launches new website
Factory Media's flagship title Mpora, focused on adventure sports and the outdoors, has had a complete website redesign.
UX lead Adam Hunt comments: “The aim of the new Mpora site design was to create an immersive experience for our readers, no matter what device they are on. Ultimately, the quality and variety of inspiring content published on Mpora is why the site continues to grow. The redesign simply aimed to create a worthy environment utilising big imagery, bold typography, clear navigation and slick interactions."
Mpora’s Editor in Chief Tristan Kennedy adds: "I'm so stoked on what the geniuses in our design and development departments have come up with.
We hope it will make finding and reading the articles you want a simpler and more entertaining experience."
Alongside with an improved website, Mpora has also refreshed its logo.
Adam adds: “The redesign isn't the end of improvements though, as we'll be continuously updating our platform to be quicker, more intuitive and enhance our editors’ ability to write and share stories, whilst also exploring new platforms our readers are using such as Facebook's Instant Articles and Google's Accelerated Mobile Pages."
The new website went live 6th July 2016 and is located at the same address: www.mpora.com
Mpora is Europe's biggest action sports and adventure site, reaching millions of outdoor enthusiasts each month. With a mixture of incredible travel stories, insightful investigative features and entertaining videos Mpora is all about inspiring adventures.