On the evening of the 15th of October, Factory Media filled two buses with key agency contacts, handed out armfuls of VIP goody bags and journeyed out to Hemel Hempstead Snow Centre to do what we do best by bringing action sports to the masses.

Over 70 people attended the event, ranging from those getting their first taste of snow, to experienced shredders reliving their glory days on the slopes.

With free lessons, a custom built kicker and Whitelines branded rails, the slopes were filled with key media contacts who will be either spreading the love for Factory Media to all their colleagues in the morning or struggling around their offices battered and bruised. Prizes were given out to the best rider and also the worst stack, so all levels were celebrated and toasted.

With many more events such as this planned, we will look to continue to raise awareness of Factory Media and the action sports space we surround ourselves with on a daily basis.

Many thanks to Hayley Bourne and Chris Fischer for putting the event together, Event Coordinator Claire Dewar, for her on site organising skills, our Creative Director Ian Gunner, for risking life and limb in the freezing conditions taking these incredible 'action shots', The Hemel Snow Centre and everyone else who helped make the evening a success. Here's to next time!