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Staff in Spotlight

Meet Factory Media's Head of Production Sarah Rimassa

Staff in Spotlight shines a light on the creatives, designers, editors and executives who make Factory Media happen on a daily basis. Our company values – authenticity, inspiration, access and insight – are never more apparent than when you meet the real people behind our business.

Read a little bit about the about the experiences and unique personalities of Factory’s staff, in their own words.

This month: Sarah Rimassa, Head of Production

What was your start date and position at Factory?

Way back on April 4, 2011, I started at Factory as a Marketing Intern. A module option for my Masters was to do an internship, and Factory was my top choice…so I sent an unsolicited email to the Marketing team. Originally, I though Will Smyth (editor of DigBMX) played a part in the callback, but I later found out that he forgot to send Marketing a recommendation for me….so I guess it was all down to my cool factor and charm. After, the internship ended (with a last hurrah at Boardmasters partying with Jo and Gunner…does that even happen?!) I agreed to a Marketing Admin role, and according to the HR Toolkit, I started a paid position at Factory on Sept 12, 2011. Throughout the years, I’ve had a few job changes (and 7 desk moves) within the company, which is great as it keeps work from getting stale and boring.

March 2012 – Events & Projects Manager

Feb 2014 – Production Director – Prime & Fire

Dec 2014 – Head of Production – Factory Media

Old Factory Media (at my second desk)

Partying with Jo, Gunner and other old Factory people at Boardmasters 2011

What has been your favourite Factory project?

Hmmm…this is a tough one, as I’ve been involved in a lot of cool Factory projects. Probably one of my favourites was the Relentless ProTips series. This was the first video project I did at Factory. The shoots were fun (especially the 3 days spent in Hossegor and Mundaka for the surf edit) and I was proud of the finished pieces.

First Producing Job at Factory (Relentless Pro Tips)

Writing this piece for Outside Times was also pretty cool. Read article here

What has been the weirdest job you’ve ever had to do?

I don’t think I’ve really had any weird jobs….but I’ve had a load of non-traditional ones including:

– Math tutor for a girl with a glass eye (that she’d occasionally pop out during our lessons)

– Deep-water lifeguard at Typhoon Lagoon at Disney World. Duties included not only saving lives, but also emptying the park’s garbage cans after it closed, and being on hurricane lockdown if/when a hurricane hit.

– One of 4 girl lift operators at Crested Butte Mountain Resort. I worked on the bunny slope and dropped a lot of kids…and had to hitch-hike to work.

– Valet at an all-girl valet company (aptly named Valet of the Dolls) in LA…mostly valeting really nice cars at fancy parties in the Hollywood Hills.

– Athlete liaison at The Pool (the first time I met Phil!)

– Singer/guitarist in international touring punk band

The NOT fun part about touring

Keeping an eye on things at The Pool

What’s the best place you’ve ever travelled to?

Japan! I went over the 2015 Christmas holidays and it was awesome. I’ve travelled a lot, and often once I’ve been somewhere, I check it off the list…probably never to return. However, I definitely want to go back to Japan…so much to see, do and eat…and amazingly, not much stress. Plus vending machines where you can get soup, beer, hot sake, coffee…pretty much anything you could ever want.

Who has influenced your career the most and how?

In high school, we had “Channel 29”. It was a public access TV station that belonged to the high school production studio. When I was freshman, there was a group of senior guys that produced shows…and I thought they were soooo cool and wanted to be like them. By the time I was a senior, I was definitely an A/V nerd…producing, directing and starring in multi-cam TV shows. Those guys, plus the teachers in the video production class, were definitely very early influencers in my career choices.

If you could have a drink with anyone, who would it be?(dead/alive/fictional/famous/not famous…)

My nanny (dad’s mom). She moved from Brooklyn to Oklahoma when my sister and I were born to help take care of us, so was a big part of my childhood. She died when I was in college, before I’d come to the realisation that grandparents are people too, and have great stories. She was an interesting lady, and I’d love to be able to sit down with her as an adult and find out who she really was….and which of the stories I remember her telling are actually true!

Greatest personal achievement?

Probably the 8 years I spent playing and touring in my band Same Day Service. We got to do a lot of really amazing things (tour around the US and Europe, play Warped Tour numerous times, meet loads of my musical influences, record 5 albums, etc…) and we did it all without a record label or manager.



Sleeping in a parking lot at Warped Tour next to our tour van

Three things people would be surprised to know about you:

This one is hard, ‘cuz I talk about myself a lot, so not sure there are many surprising things…but I’ll give it a go.

1. Played French Horn in school and was in the High School Marching Band.

2. I have a lifetime membership to the Girl Scouts

3. I’ve rowed at Women’s Henley twice, and done a long distance row from Hackney to Henley.

Best thing about your job?

I’ve always been into sports…specifically action sports and the lifestyle that goes with them. I skated when I was younger, then started riding BMX. I’ve been snowboarding for over 20 years, attempt to surf whenever I can…and often tell myself that I should take my MTB on more than the canal towpath. I also love magazines, and although Factory doesn’t print them anymore, the heritage (and my massive collection) is still there. Getting to make content that I’m proud of, about subjects that I’m passionate about, and feeling like I’m utilising the ole college degree is definitely a win-win situation. I’ve met loads of great people, and travelled to some amazing places through Factory.

My BMX gang 

1st time snowboarding circa 1993

Skate or Die!

Personal philosophy/mantra?

“No fate but what we make for ourselves” – John Connor (Terminator 2: Judgement Day)

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