Staff In Spotlight - Factory Media

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Staff In Spotlight

Meet Whitelines' Online Editor Mike Brindley

Staff in Spotlight shines a light on the creatives, designers, editors and executives who make Factory Media happen on a daily basis. Our company values – authenticity, inspiration, access and insight – are never more apparent than when you meet the real people behind our business.


Read a little bit about the experiences and unique personalities of Factory’s staff, in their own words.

This month: Mike Brindley, Online Editor – Whitelines

What was your start date and position at Factory?

I started out as a Whitelines intern back in August 2013, with a whole lot of enthusiasm but major gaps in my snowboarding knowledge (a few of which admittedly could still do with patching). Essentially I’ve been riding the content drive ever since, working mainly on Whitelines and Onboard (minus a few dark summers spent uploading tonnes of old print articles across the brands).

Nowadays I man the fort on the Whitelines site, jump on any trips/projects going, chip in the odd climbing article for Mpora and keep trying to make the most of being a jack of all trades

What has been your favourite Factory project?

One of my first Factory projects involved cutting out and animating a bunch of old photos of snowboarders to make mini vid’s about the weird things we do. It was lo-fi and cost nothing, but I think it’s still a decent traffic driver for Onboard, which is cool.

What has been the weirdest job you’ve ever had to do?

Does dressing up as Princess Peach and driving a drift cart around the 4th floor count?

What’s the best place you’ve ever travelled to?

My parents essentially let us bunk off school for six weeks when I was four and we drove around New Zealand in a camper van. I can’t remember much about being four, but there’s lots of bits from that trip that have always stuck in my head.

Who has influenced your career the most and how?

More than a few people who deserve a shout out here, but the FBBB crew and Mikee Chen in particular were pretty critical.

I’d just come back from a winter season in France and they gave me a platform for words and pictures while getting me more involved in skate and snowboard events in the UK. Mikee even introduced me to Sam O, Craig, Ed and Tristan, eventually leading me to where I am now.

If you could have a drink with anyone, who would it be?(dead/alive/fictional/famous/not famous)

Anyone who’s stoked to be there – preferably after a day doing something fun outdoors

Three things people would be surprised to know about you:

  1. I’ve got a decent sized crater in my skull that I was born with (apparently). Parents have fervently denied any dropping allegations…
  2. My great, great uncle was part of a failed German assassination attempt on Hitler.
  3. I used to be able to play classical guitar to Grade 8 level.

Greatest personal achievement?

There have been a couple, but the one that probably translates best into words is documented in my first climbing piece for Mpora last summer – see the shot where I’m pretty high up with no ropes and absolutely bricking it

Deep Water Soloing in Devon | No Ropes and No Chickening Out

The climbing itself wasn’t anything extraordinary, but the euphoria at the top was something else – and given that I’m not about to get a rad snowboarding cover shot any time soon, that photo will definitely do the job for now.

Best thing about your job?

Working in snowboarding, and everything that encompasses.

Other than my fair share of starstruck moments with pro’s, photographers, etc. who I never thought I’d meet, I’ve managed to get away with riding a lot of snowboards under the guise of ‘testing’, been thrown in at the deep end with designing digital Product Guides, and got (or am at least getting…) to grips with all kinds of camera work and video production, and more.

As frustrating as it is sometimes, never quite knowing what the next project or trip is going to throw at you is a massive plus in my books – and of course the people and adventures themselves make this a long way off your normal desk job.

Personal philosophy/mantra?

Erm, something about balance? Pretty important to have that whatever you’re doing. Don’t ask me to handstand though.


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