Staff in Spotlight - Factory Media

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Staff in Spotlight

Meet Factory Media's Digital Product Manager & UX Lead Adam Hunt

Staff in Spotlight shines a light on the creatives, designers, editors and executives who make Factory Media happen on a daily basis. Our company values – authenticity, inspiration, access and insight – are never more apparent than when you meet the real people behind our business.


Read a little bit about the about the experiences and unique personalities of Factory’s staff, in their own words.

This month: Adam Hunt, Digital Product Manager & UX Lead.

What was your start date and position at Factory?

I started at Factory at the end of May 2011, less than a week after I finished university in Bournemouth. My role back then was as Junior Designer working on various advertising campaigns and across our brand websites. Over the years, I’ve been able to take on other roles and now am Digital Product Manager & User Experience Lead. It’s a pretty long title and probably wouldn’t fit too well on a business card, but essentially means I try and bridge the gap between various departments in order to produce digital products that suit the various needs of the business.

What has been your favourite Factory project?

Fortunately, I’ve been lucky to work on some great projects with a number of talented colleagues and so I can’t narrow it down to a single one but last year we completed our biggest platform update in several years. The improvements aimed to create a digital environment that allows our editors to curate enriched articles, our readers to have a great experience whatever device they use and our partners have the ability to access our audience through various forms of advertising.

Other projects like creating the House of Vans site, being involved in the Sidewalk Issues and most recently working on the RCUK and Dirt 100’s have been really rewarding and enjoyable to work on.

What has been the weirdest job you’ve ever had to do?

I once had a “job” knocking on peoples doors to get them to sign up for fixing up houses with tiled cladding. The “training” lasted 3 days where we were promised fame and fortune. The reality was somewhat different and after we got out on the streets, meeting a few oddballs, being on the receiving end of some deserved foul-mouth rants and earning a total of 0 leads, a friend and I lasted 2 days before we packed it in.

What’s the best place you’ve ever travelled to?

Santorini in Greece was incredible and we had some amazing views from our room, especially as were right opposite the Santorini Volcano. The food was great and it was probably the hilliest place I’ve been too. Like most holidays though, I ended up in hospital half way through the trip after slicing my heel in the rocky sea, resulting in 6 stitches, a fair amount of expletives and to add more insult to injury I was unable to go in the sea or pool in 38’C heat.

Who has influenced your career the most and how?

It definitely can’t be whittled down to one person I’m afraid as a number of people have influenced me at different points in my career. My step-brother got me started in the world of design which led me to University. My best mates at university helped me down the path of web design and front-end development, support from family and numerous colleagues I’ve worked with at Factory over the past 5 years who have both taught me a lot and inspired me to try and be the best I can at what I do.

If you could have a drink with anyone, who would it be? (dead/alive/fictional/famous/not famous…)

I’ll answer this question properly rather than give a cop out answer like Gunner.

  1. Steven Gerrard – I’m a big football and LFC fan, and Stevie G was my footballing hero growing up, despite that slip…
  2. Dwight Schrute from US Office – best TV series I’ve seen (Hardcore Parkour)
  3. Peter Kay – for simply being hilarious.

Greatest personal achievement?

Aside from being able to get on the property ladder and without sounding too soft, meeting my wife. Finding someone to put up with me day in, day out, is pretty incredible. That, and leading the Factory 5-a-side team, 50 Shades of O’Shea, to two Champions League spots (4th out of 7 still counts) in our first two seasons.

Three things people would be surprised to know about you:

1) I’ve played Football and Rugby with England Internationals in their respective sports.

2) At University, I part-owned a Bouncy Castle

3) I once dressed up as Angelos Epithemiou (Shooting Stars) for my sisters 18th, only to not be recognised by anyone there…I did get retweeted to his 125k followers though.

Best thing about your job?

Working with people that care so much about their sport and culture, most of whom have grown up with and still participate in the scene that they now curate video, photo, words and campaigns for. Being able to build products that allow those people to share that with our audience, is the best thing about my job.

Personal philosophy/mantra?

I’m a firm believer in being able to achieve anything if you put the effort in.


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