Words by Mark Jefford, Sam Haddad and Paula Viidu
According to YouGov Profiles, in the last year an estimated 74k women in Great Britain have skateboarded, with around 16k doing so in the last fortnight. And this number is growing, with annual participation up 24% in the last six months, and participation in the last 2 weeks up 87%. This data illustrates an emerging female trend in skateboarding, one that is set to have a significant impact over the coming year.
“Right now is a great time for the women’s action sports industry. Participation is growing exponentially — although there are still a lot more males riding boards overall, the growth rate for females is progressing much quicker than it is for males, making it the consumer demographic with the most potential.”
The women’s scene in 2016 is edgier and more underground than men’s skateboarding, and as Sam Haddad writes on Mpora:
“The scene is still small, with few participants, very little money involved and barely any outside recognition or brand support. And it’s so much more interesting for that.”