A recent article on eConsultancy posited the argument that in 2016 brands are over-reliant on organic reach on Facebook, with only 3% of brands engaging in paid promotion of 80% or more of their Facebook posts. The article goes on to explain why this is problematic, quoting BBDO’s head of communications planning, Julian Cole, who says “organic reach on Facebook is dead.”
Whilst this perspective may be true for a large proportion of the web, Factory Media remain firm supporters of the value of organic reach. There are still a huge number of engaged online communities, both on site and on social media and amongst them Factory Media’s 23 media properties, that continue to provide brands with enormous organic reach, free from the dark arts of paid-for social posts.
A live example of this, is the second incarnation of Sidewalk’s Store Wars, in association with Mountain Dew. Now in its second year and following on from the amazing success of 2015 – Store Wars is back, and brings together 35 skate stores from across the UK, representing the true grass roots of the skateboard scene on an even greater scale than last time.
Bricks and mortar skate stores are the lifeblood of the UK Skateboarding scene.
They’re the foundations of what skateboarding is, a place to hang, learn about skateboarding history and culture as well as somewhere to get bad advice on relationships, education, music, films, art, travel and just about everything else from.
Nic Powley, the owner of last year’s winning store Skate Pharmacy.
With Round 1 content from all 35 stores dropping over 7 weeks, this year’s Store Wars promised to be even bigger and better. And four weeks in, that much is true, with the campaign so far achieving a massive ORGANIC reach of 12.7m, with 3.7m video views and a view-through rate of 18% (660k people have so far viewed the videos to 95%).