It’s fair to say the youth sector are increasingly living in temporary extremes, abstaining from content one minute and indulging the next.
- 20% own up to being serial binge watchers; 66% binge watch when they feel like it.
- 44% dedicate between 1 and 5 hours to digital downtime per week. 72% deliberately spend at least some time without technology.
- 65% agree “I wish I spent less time looking at screens”
- 45% agree “my phone is too much of a distraction to what is happening in real life”
“We all know that the pace of life is fast, and getting faster. And for the most part we embrace it. However, there is also a shift for something slower, with more and more people choosing to ‘switch off’, ‘get away’, seeking solitude, and moments of quietitude.”
Shanu Walpita, Youth Editor, WGSN
For more information on the Youth100 report, contact Voxburner here
Stay tuned for more youth research over the coming months from Factory Media, as we release brand new insights into the worlds of BMXers and Skateboarders.