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Organic reach: rumours of my death have been greatly exaggerated

A recent article on eConsultancy posited the argument that in 2016 brands are over-reliant on organic reach on Facebook, with only 3% of brands engaging...

Organic reach: rumours of my death have been greatly exaggerated
Insight

Stressed? Flush out that brain sewage...

Sport has long been believed to assist in reducing stress, with most explanations focusing on the release of the human body’s natural high – endorphins...

Stressed? Flush out that brain sewage...
Insight

When it comes to sport, we should all be a little more open-minded.

The Rio Olympics kicked off in spectacular style on Friday evening, with a (comparatively) low-budget opening ceremony, followed by the first raft of medals won...

When it comes to sport, we should all be a little more open-minded.
Insight

What's next for gaming?

At the end of 2015, futurists and trend-spotters predicted a number of key emerging trends for 2016, two of which predicted advances in augmented reality,...

What's next for gaming?
Insight

The power of live

For as long as I can remember, I’ve preferred to watch things live. A few weeks ago, Channel 5 aired 90s comedy Wayne’s World. The...

The power of live
Insight

Risking it all

We live-streamed a world-first BMX trick...was it worth the risk?

Risking it all
Insight

The Identity mindset - the secret to a happy life?

Identity is a hot topic in 2016; identity fraud, ID cards, brand identity, gender fluidity, the list goes on. In some ways this is nothing...

The Identity mindset - the secret to a happy life?
Insight

Angel Investors: The Artists Formerly Known as Brand Managers

Emma Geary, Digital Account Director at Factory Media explains how we 100% guarantee compelling content that is real, raw, and resonant.

Angel Investors: The Artists Formerly Known as Brand Managers
Insight

Storytelling in the digital age

Kids love stories. Adults do too, but in my experience it’s unusual for them to ask you to read one before bedtime. My daughters currently...

Storytelling in the digital age
Insight

(Thirty) Four Candles

A case for mindset over demographic.

(Thirty) Four Candles
Insight

9 youth trends brands need to know about in 2016

This week we attended Voxburner’s Youth Marketing Strategy event at The Roundhouse in Camden. Brands, agencies and organisations from around the world presented some of the...

9 youth trends brands need to know about in 2016
Insight

Utilising emotion for an effective online video strategy

Why content campaigns are more effective when they make an emotional connection with the viewer.

Utilising emotion for an effective online video strategy
Insight

Water Your Grassroots to Grow in 2016

Emma Geary, Digital Account Director at Factory Media, explains how to harness UGC for brand credibility.

Water Your Grassroots to Grow in 2016
Insight

What a year that was!

2015 was quite a year at Factory Media. At times as turbulent, breakneck and enthralling as the sports we cover, Factory traversed its way through...

What a year that was!
Insight

What to expect in 2016

As it’s the start of a brand new year, we’ve curated some of the most interesting and exciting trends in media, technology and marketing for 2016. 1)...

What to expect in 2016
Insight

Branded content is nothing new in action sports

2015 has seen a scramble to use, overuse and wring to the point of exhaustion, branded content, the latest addition to the media lexicon. While it may be novel...

Branded content is nothing new in action sports
Insight

5 Reasons why brands need great Action Sports content.

It was recently announced that surfing and skateboarding are likely to be Olympic events in the 2020 Games in Tokyo, after organisers recommended five extra...

5 Reasons why brands need great Action Sports content.
Insight

Is GTA5 bigger than BMX?

Ride UK BMX has been inundated with GTA5 BMX related posts

Is GTA5 bigger than BMX?
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