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Media company pushing boundaries to deliver inspiring branded campaigns and content. Find out how.

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About

Our culture is at the forefront of what is humanly possible, pushing the boundaries of innovation and creativity on a daily basis.

As a leading specialist in Action Sports, Outdoor Pursuits and Adventure Travel, we have over 32 years of heritage and experience in this world.

We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.

Providing access and insight into the cultures of Action Sports, Outdoor Pursuits and Adventure Travel, our content is directed at an influential audience of over 385 million global fans every month.

Our Production

Showreel

Our Work

Case Studies

Recent Campaigns

Case Study

DJI Mavic Adventures

A punchy, exciting and informative video series that showcases the best of the new DJI Mavic Pro drone. Using mountain biking, surfing, cycling, hiking and...

DJI Mavic Adventures
Case Study

Karcher - Karcher Conditions

Bad weather should never get in the way of a good adventure!

Karcher - Karcher Conditions
Case Study

Nikon - I Am On A Mission

Factory's first ever 360degree VR campaign.

Nikon - I Am On A Mission
Case Study

Jeep Renegade - Ultimate Renegades

Factory partnered with Jeep to celebrate their 75th anniversary, and to shine a spotlight on some of the ‘ultimate renegades’ from the world of action...

Jeep Renegade - Ultimate Renegades

Services

What we do

Production

Talented producers that work across commercial, digital and broadcast campaigns.

Experienced and immersive journalists that publish 16 channels and to an extensive social audience reach of 380 million; driving, testing and achieving high levels of engagement.

Development

A team of creatives working across concepts for Action, Outdoor and Adventure Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.

20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives.

50+ in-house and external journalists giving access to current and topical stories from around the world.

Distribution

 

Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.

Targeted distribution of content on a global scale.

 

Sales

20-in house commercial staff entrenched in the Action, Outdoor and Adventure markets.

Sponsorship, campaign, branded content and digital display sales services.

Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets.

Sales of both short & long form content.

Our World

What's happening in

Press Release

One Second Every Day | FEBRUARY

An insight into one month in the world of Factory Media and the Square Up Group. Here at the end of February we are currently...

One Second Every Day | FEBRUARY
Case Study

Seiko Prospex - Built For The Challenge

For the second time in as many years, we have teamed up with Seiko to showcase their premium Prospex Diver’s watch collection.

Seiko Prospex - Built For The Challenge
Press Release

Factory Media 2018 | Our Showreel

Factory Media 2018 Showreel has landed - All the good bits from the last year and more

Factory Media 2018 | Our Showreel
Case Study

SWISS - Resort Guide

Snowboarding and travelling go hand in hand, and this year Whitelines teamed up with SWISS to provide the best insight into the hottest locations for...

SWISS - Resort Guide
Case Study

Land Rover - The Outdoor 100's

The Outdoor 100 is a guide to the season’s finest outdoor adventure gear and clothing which runs across both OutdoorsMagic and Mpora.

Land Rover - The Outdoor 100's
Press Release

One Second Every Day | JANUARY

An insight into one month in the world of Factory Media and the Square Up Group. This January we experienced the best snow conditions 'of...

One Second Every Day | JANUARY
Case Study

The North Face - Ventrix

To support the launch of The North Face’s latest jacket technology, the Ventrix, we looked to put them to the ultimate test in Chamonix

The North Face - Ventrix
Case Study

DJI Mavic Adventures

A punchy, exciting and informative video series that showcases the best of the new DJI Mavic Pro drone. Using mountain biking, surfing, cycling, hiking and...

DJI Mavic Adventures

Audience

A Dedicated & Global

AT THE CORE

Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.

MASS APPEAL

We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.

UNIQUE AND CUSTOM CONTENT

Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.

AUDIENCE EXTENSION

Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.

Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.

Our Total Audience

385
Million

Web Visitors

11
Million

Social Reach

380
Million

Channels

Our Owned & Operated

Mpora

Inspiring Adventure...

Dirt

Bicycles and Dirt Action...

Sidewalk

The voice of UK skateboarding...

Onboard

Snowboarding Europa...

Ride UK BMX

Everything UK BMX...

Outdoors Magic

The magic of the outdoors...

RCUK

Premiere performance road cycling...

Surf

Not just Surf, not just Europe...

Cooler

For women who adventure...

Whitelines

Your snow mountain guide...

Kingpin

Skateboarding Europa...

Boards

The home of UK windsurfing...

Total Women's Cycling

For women who like to cycle...

Bike Magic

The ultimate digital bike shed...

BMX Talk

BMX racing on and off the track...

Ski Union

The UK's leading freeski destination...

Contact

London Office

LONDON OFFICE

2 Tun Yard
Peardon Street
London
SW8 3HT

OFFICE NUMBER

0207 332 9700

CREATIVE DIRECTOR

Ian Gunner

ian.gunner@factorymedia.com

OPERATIONS

Ad Operations

traffic@factorymedia.com

OPERATIONS

General Enquiries

info@factorymedia.com

SALES DIRECTOR

Chris Brown

chris.brown@factorymedia.com

AGENCY SALES

Patrick Lindon

patrick.lindon@factorymedia.com

OPERATIONS

Finance

finance@factorymedia.com

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