Factory Media heads to MIPTV with raft of deals for The Indestructibles
BBC, Discovery and Network Ten buy Factory Media’s landmark branded-content project
The newly established distribution division of Europe’s largest lifestyle sports and culture content business, Factory Media, reports a string of pre-MIPTV deals for its flagship branded-content project The Indestructibles (12 x 30 mins).
In the run-up to MIPTV, the action-sports series has been sold to BBC Worldwide’s factual entertainment channel, BBC Brit for its feeds in Africa, the Nordic territories and Poland, BBC Entertainment for Latin America and to Discovery DMAX in Italy, TVNZ in New Zealand and Network Ten10 in Australia.
The Indestructibles, which was originally commissioned by UKTV and on air on Dave in the UK, sees action-sports athletes-turned- presenters Tim Warwood and Adam Gendle dropped into a location somewhere in the UK, tasked with dreaming up and executing an epic stunt — in three days and on just £1,000. The UK version was funded by fashion-watch brand G-SHOCK, with the series breaking new ground in terms of connecting TV and digital audiences, while delivering maximum added value to brands and broadcasters.
Sam Thompson, The Rights Factory’s head of sales, said: “We’ve always felt that the The Indestructibles is an irresistible proposition for broadcasters so we are thrilled with the market response as this was Factory Media's first major outing as a long-form producer.
With our new in-house distribution arm delivering global sales for Factory's brand-funded TV content, our end-to- end brand-funded production model is off to a great start."
Since its launch in September, Factory Media’s distribution arm has succeeded in signing representation deals with several respected US and UK producers, including the UK’s Woodcut Media and the Emmy Award-winning LA-based independent Hoplite Entertainment. Its MIPTV slate includes Woodcut Media’s Animal Antics (13 x 30 mins), commissioned by MTG World for Viasat Nature, and produced by Rude Tube producer Nick Mavroidakis. The series, which goes into production this month, consists of a showcase of hilarious animal escapades, from skate racoons to pole-dancing pooches.
Under a six-show deal with Hoplite, Factory Media will be also be showcasing A Taste of Music (16 x 30 mins), Recipe Hunters (12 x 30), Drone Wars (13 x 60 mins), Jelly Ballers (12 x 60 mins) and Cash Floor (26 x 30 mins) at MIPTV.