Factory Media’s newly established distribution division has agreed its first third-party representation deal. Hoplite Entertainment, the Emmy Award-winning LA-based independent producer and financier, has signed a six-show deal with the distributor, with a view to extending this by a further five titles by the end of 2016.
The deal was brokered by Georgie Eyre, head of acquisitions at Factory Media – Europe’s largest lifestyle sports and culture content business — and Jon Smith, founder of Hoplite Entertainment.
Eyre said: “Bringing this first slate of Hoplite content to Factory’s new distribution division is a unique opportunity to combine Factory Media's expertise in the digital field with a raft of complimentary programming.
The shows are a perfect fit with the urban-lifestyle factual-entertainment genre that’s become synonymous with Factory’s own channels and IP. We’re hugely fired up by these additions to our line-up and look forward to an on-going successful commercial partnership with Jon and the Hoplite crew."
Smith added: “Hoplite and Bad Ass Media have joined forces in Los Angeles to produce this slate, and adding Factory Media as our partner with Georgie blazing the way is a step we are very excited about. The experience of their sales team there along with their unique approach to content distribution will allow us to produce and successfully distribute six uniquely different shows in a very short amount of time.
The first six titles include A Taste of Music (16 x 30 mins), billed as “not a cooking show but a show that cooks". Stars from the worlds of rock, pop and Country reveal their food preferences on the road. Fans also get to meet, greet and eat with their idols. Another food-based show — Recipe Hunters 12 x 30 — sees two well-known chefs scour the country for ordinary people with extraordinary culinary skills. The best of these home cooks pass on their most valued recipe to the masterchefs, who then compete against each other to recreate it for a panel of celebrity judges. Food also plays at a bit part in Foxy Lady 12 x 30, a documentary about the rising popularity of a chain of restaurants where diners are served by scantily clad women.
Drone Wars (13 x 60 mins), currently in production and due for delivery later in the year, pits teams of amateur drone pilots against each other. The contestants engineer and pilot their own unmanned vehicles in a competition that takes drone racing to a whole new level.
Rounding off the new Hoplite slate are Jelly Ballers (12 x 60 mins), which tells the story of the US trawler-men who fish for lucrative ‘jellyballs’, or cannonball jellyfish, for Asian restaurants; and Cash Floor (26 x 30 mins), a quiz show based in an elevator.
These shows join Factory’s catalogue along with its first branded-content TV project, The Indestructibles (12 x 30 mins), which premiered on UKTV’s Dave last autumn. The show sees action sports athletes-turned- presenters Tim Warwood and Adam Gendle dropped randomly into different locations around the UK. Their task is to take inspiration from their surroundings and using only the props given to them, dream up and execute epic and incredible stunts.