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Case Study

TUI Travel – Robinson

Adventure holidays with a difference...

  • 23,000 Unique page views
  • +133% achieved over target KPI’s
  • 89,000 Social reach

The Brief

To raise brand awareness of the unique Robinson brand proposition of active holidays within the UK family travel market.

The Idea

To target an audience of 30+ professionals with young families who live a high-octane life: those who strive to be high performing both in and out of the boardroom. As early adopters, they engage with tightly targeted content surrounding new trends, so they can be the most informed in their social sphere, and use knowledge as social current at work and at play. Our Mpora.com editorial team devised a native article strategy which leveraged the weight of their editorial endorsement to influence the end user, as the target demographic widely trust renowned expertise for their recommendations.

The Execution

4 x Native articles on Mpora.com profiling the emerging trends within active and adventure travel:

    • ‘Rad Dads: Why Are More Dads Taking Up Action Sport Than Ever Before’
    • ‘More Fun With The Whole Family: Why Adventure Holidays Are Better With Kids’
    • ‘Wellbeing Is The New Hedonism: Why Those In The Know Are Swapping Boozy Breaks For Healthy Holidays’
    • ‘From The Beach To The Boardroom: Why The Business World Is Falling In Love With Kitesurfing’

TUI Travel – From The Beach To The Boardroom: Why The Business World Is Falling In Love With Kitesurfing

TUI Travel – Wellbeing Is The New Hedonism: Why Those In The Know Are Swapping Boozy Breaks For Healthy Holidays

TUI Travel – Rad Dads: Why Are More Dads Taking Up Action Sport Than Ever Before

TUI Travel – More Fun With The Whole Family: Why Adventure Holidays Are Better With Kids

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