Oakley – One Obsession.
Oakley challenges consumers to live their lives through their obsessions and asks "How do you #LIVEYOURS"
As part of Oakley's 2015 Global campaign, One Obsession, we partnered with the brand to conceive and deliver content relevant and accessible to a UK audience. Our aim was to challenge consumers to live their lives through their obsessions and ask the question, "how do you #LiveYours?" Factory’s consumers don’t just play sports, they live them; we set out to showcase the stories of real people who live for their obsession here in the UK.
Alongside Oakley's Global athletes, we identified riders from our network whopersonify the 'One Obsession' ideal on a local level. We chose personalities who bring the campaign to life providing inspiration to consumers through an Oakley lens. Revealing an insight into these carefully chosen obsessives, we set out to engage and inspire our audience through the content and campaign.
He makes bikes the way he and his customers want to ride them. The North Yorkshire frame builder doesn’t rush any project, hand crafting every piece to perfection, the in demand self-taught craftsman is the epitome of passion personified.Ricky Feather - Frame Maker
Capturing a snapshot of our obsessive's lives, we produced short form story led content that reveals the essence of the campaign. The first film delivered profiled Ricky Feather, North Yorkshire frame builder. Hosted and supported on our respective media platforms it was targeted to a mainstream and core bike focused audience. Our platforms worked in tandem to promote the 'One Obsession' campaign and #LiveYours by pushing the produced content on our online and social channels.