To support the launch of The North Face’s newest jacket technology, the Ventrix, we looked to put them to the ultimate test in Chamonix. Skiing and climbing are two sports at the core of The North Face’s ethos and were ideal choices to visually showcase the products effects. It was key to communicate that the jacket was designed to help you regulate your temperature the more you move.
The North Face have taken their synthetic stretch insulation and placed small perforations through it in key areas (like under the arms) that open as you move. This allows heat to escape more effectively and move away from your body more quickly, which stops you sweating. Simple yet effective!