Positioning itself as a vehicle that helps the identity-driven consumer to stand out from the crowd and to embrace their maverick nature, the Jeep Renegade demanded a campaign that combined elements of heritage and history whilst showcasing the model’s versatile off-road capabilities.
Factory partnered with Jeep to celebrate their 75th anniversary, and to shine a spotlight on some of the ‘ultimate renegades’ from the world of action sports – past, present, and future. Leveraging our existing relationships with Jeep ambassadors we devised a two-part series celebrating the true renegades of the surf and mountain bike cultures: the series explored our ambassadors’ influences as well as showcase the emerging talent who our ambassadors feel are currently shaping the future of their sports.
We created a bespoke content hub to house all video edits, editorial articles, photo galleries, vehicle information and a consumer competition, with content disseminated through our social channels as well as on site cross-platform digital display.
The 'Ultimate Renegades' content hub - HERE