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Case Study

Ford S-MAX

This brand partnership launched the all new Ford S-MAX to Ford’s ‘Henri’ target demographic, by tapping into their active lifestyles.

 

BRIEF

Built to be one of the most versatile, practical and flexible 7 seaters on the road, the All-New S-MAX campaign needed a decent practical road test to show that it lived up to its claims of being the perfect vehicle for the adventurous man.

 

THE IDEA

Step up Ski Sunday and Olympic presenter Ed Leigh and his pal (and Factory Media Creative Director) Phil Young to embark on a 1500 mile All-New S-MAX road adventure and meet up with 3 living legends from the worlds of surfing (European champ Ben Skinner), bikes (Ex World dirt champ Kye Forte) and mountaineering (Chief Cumbrian mountain guide Craig McMahon). Their task – have fun and reignite their quest for new challenges and adventures.

 

THE EXECUTION

With a bespoke content hub housing a photo gallery, the video series, vehicle information, hand raisers and a social wall and consumer competition, the content was delivered and distributed to our audience and beyond, through social and cross platform digital display (12m+ impressions).

 

 

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