There is so much more to Dainese than meets the eye. Showcasing Dainese as a brand that is clearly leading the way with regards to their dedication to the sports they are associated with we zoomed in on the numerous characters that Dainese have worked with and in doing so highlighted the specific technologies and developments they have recently made.
From sponsored athletes to researchers and developers we explored the opinions, achievements and pinnacle moments within the careers of those actively driving the Dainese brand. By focusing on these ‘luminaries’ we highlighted both the heritage and innovation aspects of the Dainese range and by using a variety of household names within each specific sport, showcased the achievements and innovation Dainese have provided to that particular discipline as a whole.
We hosted the 12 part series within a content hub on Mpora using long form editorial features to showcase the sports Dainese are dedicated to and famous for. Dropping in a new 'luminary’ each month we interviewed these heroes to offer our audience a window to this insider knowledge and insight, and get behind the scenes and under the skin of these special individuals.
Each feature contained high end imagery and/or curated video content where appropriate as was further hosted on our sports specific network sites including Dirt, Ski Union, Whitelines and Cooler depending on the subject featured.