• Key Stats

    • 1.4 million Facebook reach
    • 225,000 guaranteed video views
    • 20% achieved over views KPI's

The Brief

Drive awareness and generate bookings for the London City - Geneva route among AB 25-45 male business travellers.

The Idea

Create a relevant connection between affluent winter sport enthusiasts and the LCY - GVA route by creating fun, shareable content on the surrounding resorts. Illustrating how British Airways City Flyer gives you more time to spend doing what you love.

The Execution

  • 3 x Video edits (30 sec)
  • 1 x Competition page and social promotion to win flights
  • 1 x Longform feature: How A Weekend In The Alps Is Much Easier Than You Think
  • 1 x Shortform feature: 22 Reasons Why You Should Spend Your Weekends Skiing This Winter... Instead of in London
  • 1 x Infographic: London To The Alps: What's The Quickest Way?
  • 2 x Resort guides on Chamonix and Tignes
  • 2 Million Ad Impressions: Co-branded double MPU's promoting content on Factory owned and operated sites and audience extension to find our audience beyond our sites