- 1.4 million Facebook reach
- 225,000 guaranteed video views
- 20% achieved over views KPI’s
Drive awareness and generate bookings for the London City – Geneva route among AB 25-45 male business travellers.
Create a relevant connection between affluent winter sport enthusiasts and the LCY – GVA route by creating fun, shareable content on the surrounding resorts. Illustrating how British Airways City Flyer gives you more time to spend doing what you love.
- 3 x Video edits (30 sec)
- 1 x Competition page and social promotion to win flights
- 1 x Longform feature: How A Weekend In The Alps Is Much Easier Than You Think
- 1 x Shortform feature: 22 Reasons Why You Should Spend Your Weekends Skiing This Winter… Instead of in London
- 1 x Infographic: London To The Alps: What’s The Quickest Way?
- 2 x Resort guides on Chamonix and Tignes
- 2 Million Ad Impressions: Co-branded double MPU’s promoting content on Factory owned and operated sites and audience extension to find our audience beyond our sites