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Mark Jefford

Writer

Mark Jefford's articles

Risking it all

We live-streamed a world-first BMX trick...was it worth the risk?

Making the abstract concrete: using emotion for a data- informed content strategy

Factory Media launches its biggest and most ambitious research project to date: Mindsets.

Angel Investors: The Artists Formerly Known as Brand Managers

Emma Geary, Digital Account Director at Factory Media explains how we 100% guarantee compelling content that is real, raw, and resonant.

Three Mobile - Feel At Home

Factory Media and Three took a tube carriage on a tour of European après ski bars

Utilising emotion for an effective online video strategy

Why content campaigns are more effective when they make an emotional connection with the viewer.

Water Your Grassroots to Grow in 2016

Emma Geary, Digital Account Director at Factory Media, explains how to harness UGC for brand credibility.

Nintendo - Splatoon

Nintendo Get On Board And Renovate British Skate Park

Women in skateboarding, the next big opportunity for brands?

A trend is emerging, and now is the time for brands to react.

Casio G-Shock - 'The Indestructibles'

The Indestructibles model was unique, using Factory’s strengths in a wealth of key areas and producing content for all digital and TV platforms.

EE – Action Cam

Factory Media delivered a series of ‘wowEE’ moments across a number of different action sports for the launch of EE's new action cam.

Ford S-MAX

This brand partnership launched the all new Ford S-MAX to Ford’s ‘Henri’ target demographic, by tapping into their active lifestyles.

Nikon - I Am Different

10 leading action sports photographers detail the inspiration that drove them.