As a leading specialist in Action, Outdoor and Adventure Sports, we have over 32 years of heritage and experience in this world.
We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.
Providing access and insight into the culture of lifestyle sports, our content is directed at an influential audience of over 385 million global action, outdoor and adventure fans every month.
Talented producers that work across commercial, digital and broadcast campaigns.
Experienced and immersive journalists that publish 16 channels and to an extensive social audience reach of 380 million; driving, testing and achieving high levels of engagement.
A team of creatives working across concepts for Action, Outdoor and Adventure Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.
20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives.
50+ in-house and external journalists giving access to current and topical stories from around the world.
Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.
Targeted distribution of content on a global scale.
20-in house commercial staff entrenched in the Action, Outdoor and Adventure markets.
Sponsorship, campaign, branded content and digital display sales services.
Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets.
Sales of both short & long form content.
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Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.
We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.
Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.
Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.
Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.
Our Total Audience
5 Tun Yard
8 Peardon Street
0207 332 9700