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About

Our culture is at the forefront of what is humanly possible, pushing the boundaries of innovation and creativity on a daily basis.

As a leading specialist in Action Sports, Outdoor Pursuits and Adventure Travel, we have over 32 years of heritage and experience in this world.

We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.

Providing access and insight into the cultures of Action Sports, Outdoor Pursuits and Adventure Travel, our content is directed at an influential audience of over 385 million global fans every month.

Our Production

Showreel

Our Work

Case Studies

Recent Campaigns

Case Study

Keen A/W - #TrailFit

Get inspired to swap the gym for the great outdoors - in the middle of London, together with Keen & Factory Media!

Keen A/W - #TrailFit
Case Study

Nikon - I Am On A Mission

Factory's first ever 360degree VR campaign.

Nikon - I Am On A Mission
Case Study

The Outdoor 100- Spring/Summer 2017

Inspire and engage outdoors enthusiasts with a stunning new selection of cherry-picked items of kit, clothing and equipment from across a variety of brands, with...

The Outdoor 100- Spring/Summer 2017
Case Study

Jeep Renegade - Ultimate Renegades

Factory partnered with Jeep to celebrate their 75th anniversary, and to shine a spotlight on some of the ‘ultimate renegades’ from the world of action...

Jeep Renegade - Ultimate Renegades

Services

What we do

Production

Talented producers that work across commercial, digital and broadcast campaigns.

Experienced and immersive journalists that publish 16 channels and to an extensive social audience reach of 380 million; driving, testing and achieving high levels of engagement.

Development

A team of creatives working across concepts for Action, Outdoor and Adventure Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.

20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives.

50+ in-house and external journalists giving access to current and topical stories from around the world.

Distribution

 

Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.

Targeted distribution of content on a global scale.

 

Sales

20-in house commercial staff entrenched in the Action, Outdoor and Adventure markets.

Sponsorship, campaign, branded content and digital display sales services.

Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets.

Sales of both short & long form content.

Our World

What's happening in

Press Release

Press Release: Launch of the Snow 100

Factory Media is proud to announce the launch of the new Snow 100 - a comprehensive guide to the best snow products available this season.

Press Release: Launch of the Snow 100
Press Release

One Second Every Day | NOVEMBER

An insight into one month in the world of Factory Media and the Square Up Group. It's November- Chillier temperatures have got us thinking about...

One Second Every Day | NOVEMBER
Press Release

Press Release: Launch of the Skate 100

Factory Media is proud to announce the first ever launch of the Skate 100 - a comprehensive guide to the best skate products available this...

Press Release: Launch of the Skate 100
Case Study

Joby - #JobyPhoto Social Competition

Hosting a photo competition across 6 of our most vibrant, youthful and exciting Factory Media-owned titles to generate massive visibility and engagement for Joby.

Joby - #JobyPhoto Social Competition
Case Study

Keen A/W - #TrailFit

Get inspired to swap the gym for the great outdoors - in the middle of London, together with Keen & Factory Media!

Keen A/W - #TrailFit
Press Release

One Second Every Day | OCTOBER

This is a snapshot into the cool and exciting content that we are creating at Factory Media and the Square Up Group. From the Northern...

One Second Every Day | OCTOBER
Case Study

Dirt - A Bigger Slice of British Pie

Case study of Dirt Magazine's 'A Bigger Slice of British Pie'- Capture the excitement, lunacy, unabashed recklessness of the British downhill mountain biking scene, a...

Dirt - A Bigger Slice of British Pie
Case Study

Jeep Renegade - Ultimate Renegades

Factory partnered with Jeep to celebrate their 75th anniversary, and to shine a spotlight on some of the ‘ultimate renegades’ from the world of action...

Jeep Renegade - Ultimate Renegades

Audience

A Dedicated & Global

AT THE CORE

Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.

MASS APPEAL

We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.

UNIQUE AND CUSTOM CONTENT

Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.

AUDIENCE EXTENSION

Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.

Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.

Our Total Audience

385
Million

Web Visitors

5
Million

Social Reach

380
Million

Channels

Our Owned & Operated

Mpora

Inspiring Adventure...

Dirt

Bicycles and Dirt Action...

Sidewalk

The voice of UK skateboarding...

Onboard

Snowboarding Europa...

Ride UK BMX

Everything UK BMX...

Outdoors Magic

The magic of the outdoors...

RCUK

Premiere performance road cycling...

Surf

Not just Surf, not just Europe...

Cooler

For women who adventure...

Whitelines

Your snow mountain guide...

Kingpin

Skateboarding Europa...

Boards

The home of UK windsurfing...

Total Women's Cycling

For women who like to cycle...

Bike Magic

The ultimate digital bike shed...

BMX Talk

BMX racing on and off the track...

Ski Union

The UK's leading freeski destination...

Contact

London Office

LONDON OFFICE

2 Tun Yard
Peardon Street
London
SW8 3HT

OFFICE NUMBER

0207 332 9700

CREATIVE DIRECTOR

Ian Gunner

ian.gunner@factorymedia.com

OPERATIONS

Ad Operations

traffic@factorymedia.com

OPERATIONS

General Enquiries

info@factorymedia.com

SALES DIRECTOR

Chris Brown

chris.brown@factorymedia.com

AGENCY SALES

Patrick Lindon

patrick.lindon@factorymedia.com

OPERATIONS

Finance

finance@factorymedia.com

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