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About

Our culture is at the forefront of what is humanly possible, pushing the boundaries of innovation and creativity on a daily basis.

As a leading specialist in lifestyle sports and their cultures, we have over 32 years of heritage and experience in this world.

We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.

Providing access and insight into the culture of lifestyle sports, our content is directed at an influential audience of over 380 million global sports fans every month.

Our Work

Case Studies

Recent Campaigns

Case Study

Three Mobile - Feel At Home

Factory Media and Three took a tube carriage on a tour of European après ski bars

Three Mobile - Feel At Home
Case Study

Nintendo - Splatoon

Nintendo Get On Board And Renovate British Skate Park

Nintendo - Splatoon
Case Study

Casio G-Shock - 'The Indestructibles'

The Indestructibles model was unique, using Factory’s strengths in a wealth of key areas and producing content for all digital and TV platforms.

Casio G-Shock - 'The Indestructibles'
Case Study

EE – Action Cam

Factory Media delivered a series of ‘wowEE’ moments across a number of different action sports for the launch of EE's new action cam.

EE – Action Cam

Services

What we do

Production

Talented producers that work across commercial digital and broadcast campaigns.

Experienced and immersive journalists that publish 19 channels and to an extensive social audience reach of 369 million; driving, testing and achieving high levels of engagement.

Development

A team of creative directors working across concepts for Outdoor, Adventure, Action Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.

20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives

50 journalists giving access to current and topical stories from around the world

Finance/ Distribution

Investment in rights through production advances, co-production, out-right investment and deferred financing (production and social reach).

Buying and selling rights for B2C as well as classic B2B businesses.

Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.

Find Out More

Sales

20-in house commercial staff entrenched in British and German speaking markets.

Sponsorship, campaign, TV airtime and digital display sales services

Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets

Sales of both short & long form content.

Our World

What's happening in

Insight

What's next for gaming?

At the end of 2015, futurists and trend-spotters predicted a number of key emerging trends for 2016, two of which predicted advances in augmented reality,...

What's next for gaming?
Misc

Staff in Spotlight

Meet Factory Media's Head of Distribution Natalie Holden

Staff in Spotlight
Editorial

Mpora launches new website

Factory Media's flagship title Mpora, focused on adventure sports and the outdoors, has had a complete website redesign.

Mpora launches new website
Editorial

The Golden Age of Podcasting: Surf Europe on iTunes

Since the arrival of the iPod back in 2001, it’s been possible to carry your entire music collection in your pocket, but alongside that it...

The Golden Age of Podcasting: Surf Europe on iTunes
Insight

The power of live

For as long as I can remember, I’ve preferred to watch things live. A few weeks ago, Channel 5 aired 90s comedy Wayne’s World. The...

The power of live
Press Release

Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited

17 June 2016: Immediate Media Co, the special interest content and platform company today completed the sale of OutdoorsMagic to Factory Media. Factory has over 32 years...

Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited
Insight

Risking it all

We live-streamed a world-first BMX trick...was it worth the risk?

Risking it all
Press Release

Factory Media acquires international distribution rights to “I Am Thalente”

After a great start to year with The Indestructibles which has been picked up by a string of international broadcasters including BBC WW, Discovery Italy...

Factory Media acquires international distribution rights to “I Am Thalente”

Audience

A Dedicated & Global

AT THE CORE

Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.

MASS APPEAL

We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.

UNIQUE AND CUSTOM CONTENT

Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.

ADVANCED TARGETING

AMPED LITE

Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.

AMPED

Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.

Our Total Audience

380
Million

Web Visitors

6.8
Million

Social Reach

369
Million

Channels

Our Owned & Operated

MPORA

The world of Action and Adventure

Dirt

The Heart and Soul of MTB

Sidewalk

UK Skateboarding from the inside out

Onboard

Focused on European snowboarding

Ride UK BMX

UK BMX from day 1

Outside times

For the adventurer in all of us

RCUK

Premiere performance road cycling

Surf

Tomorrow’s surfing today

Cooler

Active lifestyle for women

Whitelines

No1 in UK snowboarding

Kingpin

The destination for European skateboarding

Boards

Setting new directions in UK windsurfing

Total Women's Cycling

Cycling for women by women

Skiing

Germany’s leading Freeski title

Bike Magic

Simple bicycle buying advice

Surfers

The original German surf media

BMX Talk

BMX Racing for Europe

Snowboarder

Covering the German snowboard scene

Ski Union

UK’s leading Freeski voice

Contact

London and German Offices

LONDON OFFICE

1 West Smithfield
Farringdon
London
EC1A 9JU

OFFICE NUMBER

0207 332 9700

MUNICH OFFICE

Factory Media GmbH
Auenstraße 100
80469 München

OFFICE NUMBER

+49 (0)89 542 720-62

MANAGING DIRECTOR

Darryl Newton

darryl.newton@factorymedia.com

DIRECTOR OF CONTENT

Dee Smith

dee.smith@factorymedia.com

HEAD OF RIGHTS SALES

Sam Thompson

sam.thompson@factorymedia.com

OPERATIONS

Ad Operations

traffic@factorymedia.com

OPERATIONS

General Enquiries

info@factorymedia.com

SALES DIRECTOR

Matt Fenton

matt.fenton@factorymedia.com

HEAD OF AGENCY SALES

Chris Fischer

chris.fischer@factorymedia.com

OPERATIONS

Finance

finance@factorymedia.com

OPERATIONS

DACH Enquiries

tobias.hager@factorymedia.com

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