As a leading specialist in lifestyle sports and their cultures, we have over 32 years of heritage and experience in this world.
We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.
Providing access and insight into the culture of lifestyle sports, our content is directed at an influential audience of over 380 million global sports fans every month.
Talented producers that work across commercial digital and broadcast campaigns.
Experienced and immersive journalists that publish 19 channels and to an extensive social audience reach of 369 million; driving, testing and achieving high levels of engagement.
A team of creative directors working across concepts for Outdoor, Adventure, Action Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.
20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives
50 journalists giving access to current and topical stories from around the world
Investment in rights through production advances, co-production, out-right investment and deferred financing (production and social reach).
Buying and selling rights for B2C as well as classic B2B businesses.
Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.
20-in house commercial staff entrenched in British and German speaking markets.
Sponsorship, campaign, TV airtime and digital display sales services
Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets
Sales of both short & long form content.
A recent article on eConsultancy posited the argument that in 2016 brands are over-reliant on organic reach on Facebook, with only 3% of brands engaging...
The Rio Olympics kicked off in spectacular style on Friday evening, with a (comparatively) low-budget opening ceremony, followed by the first raft of medals won...
Jeep launch 2016 Ultimate Renegades campaign to celebrate renegades around the world
We ask the experts what they think after the IOC makes the historic announcement
TVOD deals concluded for Factory's latest Action Sports doc acquisition
Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.
We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.
Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.
Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.
Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.
Our Total Audience
1 West Smithfield
0207 332 9700
Factory Media GmbH
+49 (0)89 542 720-62