FACTORY MEDIA EXCEEDS 300,000 APP DOWNLOADS IN JUST 7 DAYS

Factory Media are pleased to announce that 300,000 magazine apps have been downloaded through the Apple Newsstand in the first seven days of its launch, as part of the Apple iOS5 release.

The success of these niche sports magazines on Apple’s platform reflects the passion of youth markets for digital products with incredible photography and great editorial.

Factory Media has successfully released 19 magazine titles into Apple Newsstand.

Chris Talintyre, Head of Direct & Digital Marketing at Factory Media Ltd said, ‘The fact that Apple has now reached over 10 billion App downloads is testament to the success of the App Store as a digital distribution platform; Newsstand is the next logical step for the Apple and for Publishers.’

‘All of our magazine Apps are fully compliant with iOS5 specs. They include the ability for magazines to be pushed and downloaded in the background, with auto renew subscriptions that are automatically fed into Apple Newsstand.’

‘Although it’s still very early days, the sales data we are seeing is very encouraging. We have seen a 429% increase in magazine sales since the launch of Newsstand. We see this new distribution channel as yet another way of cutting through barriers to reach new consumers who are passionate about niche sport content.’

Factory Media Ltd has been working closely with Apple for over two years, with a mutual commitment to delivering the best content to all Apple iOS5 users.

About Factory Media Ltd.

Factory Media is Europe’s leading action sports media owner. It publishes 27 digital and 19 consumer magazine brands in six languages and serves over four million consumers across the snow, mountain bike, surf, wakeboarding, BMX, windsurfing, skateboard, motocross and cycling markets. It is a fast-growing, pioneering and diverse business dedicated to providing action sports fans with the very best content from around the world. Its digital network, a vast action sports resource headlined by aggregate portal Mpora.com, majors in video content and now, with the launch of Mpora | Gear sports equipment. It is currently utilised by over 6500 other websites around the world. For further information, go to www.factorymedia.com or http://mpora.com/gear.

Category: Digital, News |