Mpora.TV to launch extreme channel on Yahoo Eurosport

By admin | November 12, 2008

Online sports channel Mpora.TV is to launch an extreme sports section on joint venture sports portal Yahoo Eurosport.

The extreme sports section will form part of the broader Yahoo Eurosport offering, with exclusive footage from the extreme sports calendar.

Content will include video highlights packages, daily news and features. Users will be able to watch highlights from key extreme sports events, including the Billabong Air and Style in Innsbruck in January and the Vans Triple Crown of surfing in Hawaii this December.

The content will be delivered by Mpora.TV, which is Europe’s leading extreme sports online channel. It is owned and operated by Factory Media, the online sports broadcaster.

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MPORA EXPOSURE MAKES SIGNIFICANT LEAP FORWARD

By admin | October 14, 2008

MPORA.TV is the latest addition to Perform’s e-Player

Mpora and Perform, the digital sport and entertainment specialist, today launched a new channel for e-Player, the free-to-view multi-channel video player, which delivers premium sports highlights and video clips across the web.

From this week e-Player viewers will be able to access for free MPORA.TV, broadcasting live and with the hottest highlights from extreme sports and mainstream events such as the British Motocross Series, UCI Mountain Bike Series and TTR Snowboard Series.

e-Player is currently available across a number of leading digital publishers including News International, The Telegraph, Daily Mail, Johnston Press and Trinity Mirror. Reaching an audience of 15 million unique users with over 20 million video plays per month, e-Player offers great sport content for consumers and a huge opportunity for advertisers.

Perform and Virgin Media launched e-Player in August and this new channel will sit alongside selected highlights from Virgin Media’s Barclays Premier League and Coca-Cola Football League match content, as well as a portfolio of premium sports channels from Perform’s Omnisport.tv brand, including European Football Leagues and international football plus tennis, golf, rugby, cricket, darts and basketball content.

Darryl Newton, Managing Director of Factory Media said “MPORA.TV’s exclusive relationship with Perform is an exciting step in servicing the ever growing demand for Extreme sports content to a wider audience. MPORA.TV already delivers 500,000 video streams per month - with Perform’s network we aim to double that. The recent RipCurl Newquay Boardmasters surfing event saw an average viewing time of 29 minutes which is longer than most prime time terrestrial TV programs. We also are developing similar exclusive strategies with other European partners to coincide with a multi-lingual roll-out later this year”


About MPORA.TV

Factory Media is Europe’s leading action sports media owner reaching over 1 million eyeballs every month through a mix of print, online and video media. MPORA.TV is Factory’s latest addition and came about from the desire to create the ultimate action sports online video site.
MPORA.TV is rich in content featuring full length movies, live webcasts from the biggest events, extensive highlights, user generated video and forums and run by people who live and breathe the sports ensuring high quality content.

www.MPORA.TV

About Perform

Perform is a world leader in sports and entertainment in digital media and has been a consistent and renowned innovator since 2000, and a major driving force in the sport and entertainment online, on mobile and on TV.

Perform operates over 200 websites including those for over 80 UK Football Clubs, Cricket Australia, ITV, Turner Broadcasting and works with various rights holders, including The Premier League, EMI, Virgin Media and the ATP Masters Series.

www.performgroup.com

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Factory Team in Awards shortlists

By admin | October 13, 2008

Two of the magazine industry’s most celebrated awards have recognised Factory Media staff for their design and editorial skills.
 
The Press Gazette revealed their awards shortlist this week, with the following nominations:
 

  • Young Designer of the Year – Ruth Roberts
  • Best New Design/ Redesign – Ruth Roberts, Surf Europe
  • Magazine Designer of the Year – Jonathan Gregory, Dirt Magazine
  • Best Designed Magazine of the Year (Consumer under 40k) – Matt Ward, Kingpin Skateboarding Europa


Press Gazette chairman of judges Dominic Ponsford said: “More than 50 of the country’s leading magazine professionals were involved in the judging process and found that the standard of work on display was incredibly high”.
 
In addition, Sam Haddad has been shortlisted by the BSME (British Society of Magazine Editors) for the ‘Fiona Macpherson New Editor of the Year’ award. Sam is recognised for her work on Cooler and is up against Editors from Wallpaper, Marie Clair and Fabulous Magazine amongst others, for this prestigious award.
 
Winners will be announced on the 3rd and 4th of November respectively at London venues. 

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MPORA.TV LAUNCHES THE UK’S FIRST DEDICATED ACTION SPORTS ONLINE TV CHANNEL

By admin | July 30, 2008

Watch the action exclusive and live from the World’s biggest extreme sports events

Factory Media today announced plans to launch the UK’s biggest and most content rich online actions sports TV channel that will be rolled out in Europe throughout 2008. MPORA TV will go live on August 4th providing entertainment from across the world of extreme sports, with channels dedicated to snowboarding, surfing, skateboarding, mountain biking, motocross and BMX. As well as highlights from events throughout Europe, MPORA.TV will commission and produce exclusive documentaries from leading filmmakers, and stream full-length DVDs. In addition, the site will offer exclusive access to new releases through its partnership with US Production Company, Video Action Sports Entertainment Group (VASS).
Factory Media is Europe’s most successful action sports media owner with 14 publications covering all major action sports and a current monthly readership of 500,000; they currently have 17 websites with monthly audiences exceeding 750,000. MPORA.TV, a new channel to supplement the user generated video site MPORA.com, has been designed not only to appeal to the core audience but will be targeting mainstream viewers through a mix of content rich films and exclusive live streaming from some of Europe’s best loved sporting events and festivals.

With a steady and progressive growth in the trend for action sports, the niche audience of ‘influencers’ that follow the sports will be able to view up to date event news, information and coverage and also be able to use the video content available on the MPORA TV site as users are permitted to embed the content within their chosen websites – giving a ‘word of mouth’ dissemination.

MPORA.TV will be tapping into the recent growth of interest in these action sports by a mainstream and youth audience by providing content that they want to watch. There are 1 million regular participants in the UK, with a three and a half million estimated total audience in the UK alone. Exclusive live streaming and highlights from the Rip Curl Boardmasters at Newquay including action from the surf and skate competitions which attract the world’s biggest names, backstage interviews with bands and best bits from the beach including the infamous bikini contest will kick off the MPORA TV launch on August 4th.

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