The world's leading mountain bike action magazine.

Dirt Mountainbike magazine has always been about the heart and soul of mountain biking. We are not just about product reviews and trail guides - we are about people and places, companies and characters.

Founded in 1996, Dirt features articles from the world's top MTB journalists and photographers, capturing the essence and energy of the sport. As well as the action, it features the latest specialist gear, personalities and covers the subculture and lifestyle of modern day off-road riding.


    • Dirt hosts the Annual World Cup Fantasy League Game which had huge success with over 9,700 registered users last year
    • Issue 1 of Dirt was onsale in late Dec 1996 and featured interviews with champion riders Steve Peat, Rob Warner and Nico Vouilloz
    • The best online World Cup video coverage, with daily edits from the Parkin brothers and their super duper Red camera
    • 1,005,763 unique users during the 2012 World Cup season. March/September



Total Audience

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Video content produced by Dirt

The DIRT team

  • Small_mike-rose
    Mike Rose
  • Anonymous
    Steve Jones
    Deputy Editor
  • Small_yvette-culbert
    Yvette Culbert
    Account Manager

"We have been big fans of Dirt Mountainbike since the very first issue of the magazine, both as avid readers and committed advertisers. We love the Dirt attitude of calling a dog a dog, and respect their reviews and opinions. The mountain bike world is a much better place with Dirt in it – there is always a ruck in the Silverfish office when a new copy of Dirt plonks through the letterbox."

Darren Mabbott, Managing Director, Silverfish UK Ltd