We have over 32 years of individual brand heritage and 1000's of man-years of combined experience within the sports industry.

  • 1981
  • 2006
  • 2007
  • 2010
  • 2012
  • 2013
  • 2013

We have 3 parts to our business

Media

  • Online
  • Mobile
  • Print

Agency

  • Native Content
  • Brand Consultancy
  • Experiential

Network

  • Content Distribution
  • Ad Solutions
  • Targeted Reach

The business currently focuses on 3 market segments.

1

Bike Sports

We have the most diverse portfolio of bike sport brands covering road cycling, downhill, general mountain biking, moto-cross, BMX and BMX racing. Our history in the bike market extends beyond 25 years. Many of our brands are the longest running and most successful media brands in the industry.

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2

Board Sports

We have the largest and most respected portfolio of board sport brands in Europe. Covering surfing, skate, snowboarding, wakeboarding, skiing and windsurfing; we produce in multiple languages, platforms and territories. Our oldest brand is now over 30 years old.

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3

Outdoor

Through portfolio expansion we have built and acquired new assets within the Outdoor market segment. This broader offering compliments our more specialist portfolio of active sports media.

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Our range of brands cover audiences aged from 10 to 50 years.

We produce a wide range of campaigns for brands who want to access our audiences. We do this by creating engaging and innovative multi-platform content which delivers interaction, retention and loyalty.

XC MTB

Road

Outdoor

Surf

Skate

50
28
10
Age

Snow

BMX

Gravity MTB

Moto X

Windsurf

Our Brands are created by more than 100 passionate staff.

We produce a host of action sport content for some amazing clients.

We produce a wide range of campaigns for both sport and consumer brands who want to access our audience. We do this by creating engaging and innovative multi-platform content which delivers audience growth, retention and loyalty for our clients.

Client List

Our head office is based in the heart of London.

With regional offices in Munich and Cologne.

Find our Offices

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