About

Our culture is at the forefront of what is humanly possible, pushing the boundaries of innovation and creativity on a daily basis.

As a leading specialist in lifestyle sports and their cultures, we have over 32 years of heritage and experience in this world.

We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.

Providing access and insight into the culture of lifestyle sports, our content is directed at an influential audience of over 350 million global sports fans every month.

Our Work

Case Studies

Recent Campaigns

Case Study

Casio G-Shock - 'The Indestructibles'

The Indestructibles model was unique, using Factory’s strengths in a wealth of key areas and producing content for all digital and TV platforms.

Casio G-Shock - 'The Indestructibles'
Case Study

EE – Action Cam

Factory Media delivered a series of ‘wowEE’ moments across a number of different action sports for the launch of EE's new action cam.

EE – Action Cam
Case Study

Ford S-MAX

This brand partnership launched the all new Ford S-MAX to Ford’s ‘Henri’ target demographic, by tapping into their active lifestyles.

Ford S-MAX
Case Study

Nikon - I Am Different

10 leading action sports photographers detail the inspiration that drove them.

Nikon - I Am Different

Services

What we do

Production

Talented producers that work across commercial digital and broadcast campaigns.

Experienced and immersive journalists that publish 19 channels and to an extensive social audience reach of 300+ Million; driving, testing and achieving high levels of engagement.

Development

A team of creative directors working across concepts for Outdoor, Adventure, Action Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.

20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives

50 journalists giving access to current and topical stories from around the world

Finance/ Distribution

Investment in rights through production advances, co-production, out-right investment and deferred financing (production and social reach).

Buying and selling rights for B2C as well as classic B2B businesses.

Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.

Find Out More

Sales

20-in house commercial staff entrenched in British and German speaking markets.

Sponsorship, campaign, TV airtime and digital display sales services

Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets

Sales of both short & long form content.

Our World

What's happening in

Misc

Staff in Spotlight

Meet Factory Media's Creative Director Ian Gunner

Staff in Spotlight
Misc

Factory Media appoints Sam Thompson and Natalie Holden

Factory has appointed a new Head of Sales and a Head of Distribution as the company continues to expand it’s international rights and distribution business.

Factory Media appoints Sam Thompson and Natalie Holden
Insight

What a year that was!

2015 was quite a year at Factory Media. At times as turbulent, breakneck and enthralling as the sports we cover, Factory traversed its way through...

What a year that was!
Insight

What to expect in 2016

As it’s the start of a brand new year, we’ve curated some of the most interesting and exciting trends in media, technology and marketing for 2016. 1)...

What to expect in 2016
Awards

Factory Awards 2015

For the third year Factory Media enjoys a night of celebration to recognise the teams, ideas and talent within the company. Especially after a major...

Factory Awards 2015
Insight

Branded content is nothing new in action sports

2015 has seen a scramble to use, overuse and wring to the point of exhaustion, branded content, the latest addition to the media lexicon. While it may be novel...

Branded content is nothing new in action sports
Campaigns

Factory Media produce mini documentaries for Oakley’s One Obsession

As part of Oakley’s 2015 Global campaign, One Obsession, we partnered with the brand to conceive and deliver content relevant and accessible to a UK...

Factory Media produce mini documentaries for Oakley’s One Obsession

Audience

A Dedicated & Global

AT THE CORE

Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.

MASS APPEAL

We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.

UNIQUE AND CUSTOM CONTENT

Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.

ADVANCED TARGETING

AMPED LITE

Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.

AMPED

Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.

Our Total Audience

376
Million

Web Visitors

6.8
Million

Social Reach

369
Million

Channels

Our Owned & Operated

MPORA

The world of Action and Adventure

Dirt

The Heart and Soul of MTB

Sidewalk

UK Skateboarding from the inside out

Onboard

Focused on European snowboarding

Ride UK BMX

UK BMX from day 1

Outside times

For the adventurer in all of us

RCUK

Premiere performance road cycling

Surf

Tomorrow’s surfing today

Cooler

Active lifestyle for women

Whitelines

No1 in UK snowboarding

Kingpin

The destination for European skateboarding

Boards

Setting new directions in UK windsurfing

Total Women's Cycling

Cycling for women by women

Skiing

Germany’s leading Freeski title

Bike Magic

Simple bicycle buying advice

Surfers

The original German surf media

BMX Talk

BMX Racing for Europe

Snowboarder

Covering the German snowboard scene

Ski Union

UK’s leading Freeski voice

Contact

London and German Offices

LONDON OFFICE

1 West Smithfield
Farringdon
London
EC1A 9JU

OFFICE NUMBER

0207 332 9700

MANAGING DIRECTOR

Darryl Newton

darryl.newton@factorymedia.com

DIRECTOR OF CONTENT

Dee Smith

dee.smith@factorymedia.com

HEAD OF RIGHTS SALES

Sam Thompson

sam.thompson@factorymedia.com

OPERATIONS

Ad Operations

traffic@factorymedia.com

OPERATIONS

General Enquries

info@factorymedia.com

COMMERCIAL DIRECTOR

Nick Bradley

nick.bradley@factorymedia.com

SALES DIRECTOR

Matt Fenton

matt.fenton@factorymedia.com

HEAD OF AGENCY SALES

Chris Fischer

chris.fischer@factorymedia.com

OPERATIONS

Finance

finance@factorymedia.com