About

Our culture is at the forefront of what is humanly possible, pushing the boundaries of innovation and creativity on a daily basis.

As a leading specialist in lifestyle sports and their cultures, we have over 32 years of heritage and experience in this world.

We conceive, create and deliver bespoke branded content and campaigns, distributed through our in-house networks, owned and operated channels, social audiences and client platforms.

Providing access and insight into the culture of lifestyle sports, our content is directed at an influential audience of over 350 million global sports fans every month.

Our Work

Case Studies

Recent Campaigns

Case Study

Three Mobile - Feel At Home

Factory Media and Three took a tube carriage on a tour of European après ski bars

Three Mobile - Feel At Home
Case Study

Nintendo - Splatoon

Nintendo Get On Board And Renovate British Skate Park

Nintendo - Splatoon
Case Study

Casio G-Shock - 'The Indestructibles'

The Indestructibles model was unique, using Factory’s strengths in a wealth of key areas and producing content for all digital and TV platforms.

Casio G-Shock - 'The Indestructibles'
Case Study

EE – Action Cam

Factory Media delivered a series of ‘wowEE’ moments across a number of different action sports for the launch of EE's new action cam.

EE – Action Cam

Services

What we do

Production

Talented producers that work across commercial digital and broadcast campaigns.

Experienced and immersive journalists that publish 19 channels and to an extensive social audience reach of 300+ Million; driving, testing and achieving high levels of engagement.

Development

A team of creative directors working across concepts for Outdoor, Adventure, Action Sports and Lifestyle to develop TV & digital creative solutions to agencies, brands direct and networks.

20 in-house commercial staff to give any client a 360 solution to achieve their brand and reach objectives

50 journalists giving access to current and topical stories from around the world

Finance/ Distribution

Investment in rights through production advances, co-production, out-right investment and deferred financing (production and social reach).

Buying and selling rights for B2C as well as classic B2B businesses.

Digital (including social) distribution of a brand’s content, with extensive KPI and audience intelligence tracking.

Find Out More

Sales

20-in house commercial staff entrenched in British and German speaking markets.

Sponsorship, campaign, TV airtime and digital display sales services

Representation of 3rd party undersold ad inventory in Outdoor, Adventure, Action Sports and Lifestyle markets

Sales of both short & long form content.

Our World

What's happening in

Insight

Angel Investors: The Artists Formerly Known as Brand Managers

Emma Geary, Digital Account Director at Factory Media explains how we 100% guarantee compelling content that is real, raw, and resonant.

Angel Investors: The Artists Formerly Known as Brand Managers
Press Release

Factory heads to MIPTV

Photo by Sami Tuoriniemi Factory Media’s newly established distribution division will be heading to its first MIPTV with 100 hours of brand new content. Since its launch...

Factory heads to MIPTV
Editorial

Factory Media appoints James Smurthwaite

Factory has appointed a new content creator for Dirt  James Smurthwaite, 23, is a recent graduate from the MA Magazine Journalism course at City University. He...

Factory Media appoints James Smurthwaite
Insight

Storytelling in the digital age

Kids love stories. Adults do too, but in my experience it’s unusual for them to ask you to read one before bedtime. My daughters currently...

Storytelling in the digital age
Editorial

showcasing the 20 leading brands in women's cycling

Showcasing the 20 leading brands in women’s cycling Total Women’s Cycling – the largest women’s specific cycling network in the world, put together a micro site...

The TWC 20 champions
Editorial

Dirt presents “A Slice of British Pie”

Dirtmountainbike.com to release a feature film showcasing some of the best mountain bikers in the world, all from UK turf.

Dirt presents “A Slice of British Pie”
Insight

(Thirty) Four Candles

A case for mindset over demographic.

(Thirty) Four Candles
Press Release

The Indestructibles Goes Global

Factory Media reports a string of pre-MIPTV deals for its flagship branded-content project The Indestructibles (12 x 30 mins). The action-sports series has been sold to...

The Indestructibles Goes Global

Audience

A Dedicated & Global

AT THE CORE

Our audience are passionate participants who live and breathe the sports and lifestyle. They are an influential and active group to connect with.

MASS APPEAL

We reach a huge audience of fans who love the visual spectacle, amazing stories and association with our world.

UNIQUE AND CUSTOM CONTENT

Our creative and editorial teams work alongside brands to produce bespoke, engaging content distributed and targeted through our owned and operated networks and social platforms.

ADVANCED TARGETING

AMPED LITE

Overlaying our rich audience data with third party data sets, Factory extends targeting with scale to a wider audience.

AMPED

Combining a co-branded advertising message with our content to provide a compelling digital experience and target at greater scale across the web.

Our Total Audience

376
Million

Web Visitors

6.8
Million

Social Reach

369
Million

Channels

Our Owned & Operated

MPORA

The world of Action and Adventure

Dirt

The Heart and Soul of MTB

Sidewalk

UK Skateboarding from the inside out

Onboard

Focused on European snowboarding

Ride UK BMX

UK BMX from day 1

Outside times

For the adventurer in all of us

RCUK

Premiere performance road cycling

Surf

Tomorrow’s surfing today

Cooler

Active lifestyle for women

Whitelines

No1 in UK snowboarding

Kingpin

The destination for European skateboarding

Boards

Setting new directions in UK windsurfing

Total Women's Cycling

Cycling for women by women

Skiing

Germany’s leading Freeski title

Bike Magic

Simple bicycle buying advice

Surfers

The original German surf media

BMX Talk

BMX Racing for Europe

Snowboarder

Covering the German snowboard scene

Ski Union

UK’s leading Freeski voice

Contact

London and German Offices

LONDON OFFICE

1 West Smithfield
Farringdon
London
EC1A 9JU

OFFICE NUMBER

0207 332 9700

MUNICH OFFICE

Factory Media GmbH
Auenstraße 100
80469 München

OFFICE NUMBER

+49 (0)89 542 720-62

MANAGING DIRECTOR

Darryl Newton

darryl.newton@factorymedia.com

DIRECTOR OF CONTENT

Dee Smith

dee.smith@factorymedia.com

HEAD OF RIGHTS SALES

Sam Thompson

sam.thompson@factorymedia.com

OPERATIONS

Ad Operations

traffic@factorymedia.com

OPERATIONS

General Enquiries

info@factorymedia.com

COMMERCIAL DIRECTOR

Nick Bradley

nick.bradley@factorymedia.com

SALES DIRECTOR

Matt Fenton

matt.fenton@factorymedia.com

HEAD OF AGENCY SALES

Chris Fischer

chris.fischer@factorymedia.com

OPERATIONS

Finance

finance@factorymedia.com

OPERATIONS

DACH Enquiries

tobias.hager@factorymedia.com